Making Buyers Increase Traffic to Your Home
In a buyer’s market, it is twice as important to increase traffic over other types of markets. If you aren’t getting enough showings because the exterior of your home looks like every other home in the neighborhood — whether it’s a single family home or a townhome / condo, it might not be price. It might be because there is an abundance of inventory on the market, and buyers have too much to choose from.
Here are some ways to Increase Traffic:
1) Make Your Home Easy to Show
At a minimum, your FSBO listing should read “call first, lockbox.” The “call first” is to let you know that a buyer or agent is coming over. If you request appointments, have hung a “by appointment only” sign on your sign post or ask that buyers tour only during certain hours.
2)Increase Traffic Through Market Exposure
* Think about your target audience. Bump up marketing. Send direct-mail postcards to all surrounding homes and to areas that attract buyers to your neighborhood.
* Advertise in local weekly newspapers.
* Advertise in several sections of your daily newspaper on the weekends. It’s not enough to advertise solely under the neighborhood classification. Look at directories and photo galleries.
* If you have enough time to meet publication deadlines, consider home magazines.
* Take a home video and put it on GetHappyHome.com
3)Send Out E-Flyers
It’s relatively easy and inexpensive to create an e-flyer. V-flyers is one online source that is free. Then e-mail this flyer to every person in your e-mail address book.
4) Make a Limited-Time Offer
Advertise a limited-time offer that buyers can snatch up if they act quickly. Everybody wants a deal, and buyers are more motivated if that offer is going to soon vanish. For example, offer to:
* Pay down the buyer’s mortgage interest rate for several years.
* Credit a percentage of the sales price toward the buyer’s closing costs.
* Prepay taxes or insurance for a year.
June 6th, 2007 at 6:56 am
Brochures also help. I made some great looking brochures of my condo and left a copy everywhere. And a friend of mine has gone even further, she hire a teenager to go put up her FSBO flyers and brochures everywhere. For $50 they can put out a ton of flyers and brochures
So you can make up a simple two color flyer with your home for sale by owner and give copies to all your employees and ask them to “put it up” where ever they can.
June 18th, 2007 at 8:36 am
I think this is too agressive. The idea is great, but the ways it is to be realized… I don’t think being rough is really good in these circumstances, but using these tips you are going to be. What if someone heard about the house, but haven’t seen the ad itself? He’d come without knowing about the calling feature. Won’t you open the door to him? And if he came from another town, for instance? That’s silly.