Brochures As an Effective FSBO Tool
FSBO brochure (flyer) can be a very effective tool in the marketing of your home. Sometimes the smallest things can make the biggest difference between a home that sells quickly for top dollar and one that languishes for months on the market. Find out how to attract buyers and sell your home fast: FSBO brochures that are professionally photographed and written will set your home apart from others, helping you attract more buyers and a quicker sell.
Usually, when people are out home shopping they tend to drive around a lot looking for homes for sale and collecting FSBO flyers and fact sheets about different homes they like. In order to make any further decisions they need some information up front before scheduling an appointment with the seller to view the property. Knowing how many square feet, how many bedrooms and bathrooms are some of the basic questions that must be answered before hand. Providing this information on the FSBO flyer will save you and them time and unnecessary appointments.
Below is a list of what I consider the most essential items that should be included.
● The total amount of heated and cooled living space
● How many Bed Rooms & Bathrooms
● Sizes of the Living Room, Dining, and Bed Rooms
● Right at the top of the brochure should be the address.
● Provide information about nearby schools
● How and when to schedule an appointment to view the property.
● Last but not least some decent photos the show the home for sale. One at a minimum.
A typical prospect may view anywhere from 5 to 25+ homes in a single day! At the end of that day, all the prospect has to remember your home is the brochure. For that very reason, you have to pour loads of energy into the design and production of your FSBO brochures.
Don’t be shy. Mention the best features to set your home apart from others for sale. If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.
Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.
June 15th, 2007 at 11:58 am
The idea with the brochures is great! It’s simple and obvious. Can’t understand why only a few sellers use it! It’s like an ad with a new movie - the more u see it, the better remember, feel like seeing it over again..:)