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Video Tours is a powerful new marketing tool for FSBO sellers and a fantastic time-saving breakthrough for buyers. If people are not seeing your property for what it really is maybe you should consider a video tour. A picture might paint a 1000 words but a video will give you the whole book.

If you are selling your home for sale by owner, video tours allow you to showcase your property to potential buyers 24 hours a day, seven days a week, while you get on with you life. If you are looking for a new home, video tours offer a realistic viewing experience from the comfort of your home, workplace, friend’s house, or Internet café. Simple yet powerful!

Current marketing practice utilise photos which vary in quality, virtual tours that offer a slightly skewed view of the world and schedules that offer essential specifications about your property but very little visual information that can inform the buyer.

It can be an amateur video tour, which you can simply upload to YouTube.com or you can find a professional.
The bottom line: If you can, definitely hire a professional!

How to Hire a Local Videographer…I highly recommend using Wellcomematt.com to search for a videographer by zip code.

For years, brokers, agents, and sellers have been torn over the impact the 360 degree virtual tour has on selling property. I admit that I was impressed when it first appeared on the internet but was always puzzled as to why we weren’t using real video images to entice buyers. Most of those whom I have asked about there perspective of the “virtual tour” have indicated that they felt it wasn’t an accurate portrayal of a property. Video just seemed to make more sense to me. It turns out that although I was on track with the concept, I had no concept of the capabilities of the web. Now that streaming video has become a reality, so has the video tour. Thanks to companies like WellcomeMat, the days of spliced fish eye lens pictures are becoming a thing of the past and actual guided video tours are becoming a more accurate way for buyers to preview property.

Bernice Ross seems to share the same opinion about the video tours in the post Cheaper than Cheap? on Inman’s blog. Indeed, how can real estate ignore a service that allows such amazing presence on the web? Hope FSBO sellers will use this powerful marketing tool and sell homes faster. Great video tour gives a good feeling for your whereabouts.