Can a Blog Sell a House?
Blog is an excellent marketing tool. Why not use it when selling property by owner? You can start a blog to promote your house right away after you read my post. I just want to tell you about this particular usage of blogs by very small companies — yourself — for a while now.
So the question is, can a blog sell a house? Here’s the story which proves that FSBO blog is a powerful selling tool:
“When Mesha Provo, an avid gardener, decided to sell her home in El Sobrante, Calif., she wanted to showcase her property — with its arbor blanketed with wisteria — to appeal to other plant lovers. She started a blog detailing her garden’s story through passionate postings and vibrant close-ups of her flowers, and eventually added pictures of the house. A gardener found her blog — through a flyer put together by a real-estate agent — fell in love with the house, and ultimately paid $612,000 for it, $43,000 more than the asking price.
“What the blog did was take a buyer, before he walked through my door, and sold him on my house,” said the 53-year-old Ms. Provo, national sales director of Ballentine Vineyards in Napa Valley.
Cool, isn’t it? This story proves that more and more home sellers turn to blogs to make properties stand out among traditional real-estate listings.
Check out also what Joel Burslem wrote about blogging in real estate Using A Blog to Market a Property on Inman’s blog.
June 15th, 2007 at 11:53 am
Really? Wow! Actually, I did think blogs are useful, but mainly for those selling their estates. Maybe that’s not a simple coincidence and blogs can really become helpful in selling the house. Still I don’t believe many people would rush to buy the place after reading blogs but seing the house “from the inside” is much better than reading the facts about it, isn’t it?
June 15th, 2007 at 12:16 pm
Blogging about your house allows you to present it from different angles. For instance, if you have a gorgeous garden, like Ms. Provo, you may focus on writing about it and posting photos of your daisies, jasmine and roses to entice prospects. A FSBO blog is a chance to present your home in the best possible way and tell about it in so many details which no listing or classified Ad will allow you.
June 18th, 2007 at 7:59 am
Well, guess you’re really more experienced..
August 1st, 2007 at 11:24 am
Agents today do create blog for a more wider scope of potential buyers. I think it’s kind of an advertisement thing… peace!
August 2nd, 2007 at 11:03 am
It’s been two years since I sold our house and I still blog on gardening, living in the South. My little dog Daisy Mae even has her own blog.
It was great to see that this idea of real estate blogging to sell still has legs.
I must admit it was a lot of work, but I enjoyed all of it.
Most people shy away from the work.
I have friends who have their home up for sale for 9 months, no offers and still won’t do the work.
They just bemoan the fact that their house hasn’t sold.
I think I should give lessons on what works and what doesn’t.
I would do the house blog all over again.
The blog is still up, even though I haven’t added to it.
http:gardenforsalehomeincluded.blogspot.com
August 2nd, 2007 at 11:59 am
Mesha, when I wrote about you on my blog I didn’t even expect that once you will come and read my post about how you sold a house by blogging about it! It’s so nice of you! Keep up writing, we all enjoyed reading your blog here