Brochures As an Effective FSBO Tool

June 15th, 2007 by julia

FSBO brochure (flyer) can be a very effective tool in the marketing of your home. Sometimes the smallest things can make the biggest difference between a home that sells quickly for top dollar and one that languishes for months on the market. Find out how to attract buyers and sell your home fast: FSBO brochures that are professionally photographed and written will set your home apart from others, helping you attract more buyers and a quicker sell.

brochure FSBO

Usually, when people are out home shopping they tend to drive around a lot looking for homes for sale and collecting FSBO flyers and fact sheets about different homes they like. In order to make any further decisions they need some information up front before scheduling an appointment with the seller to view the property. Knowing how many square feet, how many bedrooms and bathrooms are some of the basic questions that must be answered before hand. Providing this information on the FSBO flyer will save you and them time and unnecessary appointments.

Below is a list of what I consider the most essential items that should be included.

● The total amount of heated and cooled living space
● How many Bed Rooms & Bathrooms
● Sizes of the Living Room, Dining, and Bed Rooms
● Right at the top of the brochure should be the address.
● Provide information about nearby schools
● How and when to schedule an appointment to view the property.
● Last but not least some decent photos the show the home for sale. One at a minimum.

A typical prospect may view anywhere from 5 to 25+ homes in a single day! At the end of that day, all the prospect has to remember your home is the brochure. For that very reason, you have to pour loads of energy into the design and production of your FSBO brochures.

Don’t be shy. Mention the best features to set your home apart from others for sale. If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.

Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.

FSBO Blog Reaching Technorati Readers

June 12th, 2007 by julia

Just added my FSBO blog to technorati.com, below is the link to my profile there. Hope people searching or browsing through those tag pages will be able to find my blog posts - more exposure, more traffic, hopefully more readers for my FSBO blog.

Technorati Profile

“How Much is Too Much to Fix up Your House?”

June 12th, 2007 by julia

I came across a nice article on RealtyTimes.com written by M. Anthony Carr which covers the aspect of redecorating before selling your home and its cost.
 
So how much is Too Much to fix up your house?
 
As with any resale product, the person trying to sell said product will usually try to make the product look as new as possible to ensure the highest profit available. In reviewing many of the homes on the market today, however, some sellers don’t get that notion.
 
Don’t make the mistake of the seller who, knowing full well that buyers were coming by, not only failed to do a fresh clean up, but also left his underwear on the exercise bike, a pan of crusty macaroni and cheese on the stove and debris throughout the yard.
 
There are some task items any seller should consider when selling a house. Even if you decide to sell “as is,” a little soap and water could put a few more bucks in your pocket. With that in mind, let’s look at what sellers should look at doing with any house they want to put on the market; what to do when you want to get a little more money; and how to compete with the Joneses when looking to prepare your home for sale.
 
Any House
 
1. All homes going on the market should receive a deep cleaning. This is the cleaning that you do when … well, you would never do it unless you’re selling your house (or you’re just an absolute neatnik. This involves scrubbing every cranny of the house. Nothing goes unscrubbed. I would suggest bringing in a professional group to get this done and plan on spending a couple hundred bucks (maybe more) to get the house ready for your new buyer.
 
2. Next, declutter the house. Go ahead and rent a huge storage unit and fill it up. Plan this with a bunch of pre-made boxes that have lids you can tape shut and label. Take extra kid’s toys to charity. Donate all clothes that are even a bit too tight or out of date. Remove excess furniture (or even cover with matching covers).
 
3. Repair and paint where needed. As with most homes that have been lived in, that would be all of them. Walk through a new construction home to see what you’re up against and then go and make yours look as best you can on your budget.
 
4. Landscaping. Thankfully, mulch and flowering plants don’t really cost a lot of money for those who are just sprucing up. Before going out and paying for a designer-created landscaping job, start with the local garden center and get some free advice on how to spruce up on a budget. Fresh, flowering plants (even in fall and winter) can make the house look oh-so much better.
 
Even if you’re selling as-is, the above four tips are a must. Next is where we spend a little more money.
 
Redecorating
 
1. Renewed color. Giving your house a makeover doesn’t have to cost you a second mortgage. The first item to consider for rehab is your color selection. While the traditional advice is “go vanilla,” professionally selected colors (not too bold) can make a “nice” house into a “wow” house.
 
2. Flooring is one of the best moderately priced upgrades a seller can install to make a huge difference. While I like the concept of “choose-your-own-carpet” offers in home listings, think about what else it’s saying: “We’re too cheap to fix up the house now, so we’ll let you walk through our tattered, stained carpeting and let you get it installed the weekend after we leave.” Like I said, make your house a “wow” by making that first great impression with new carpet.
 
3. Replacing dated items. Sometimes replacing certain items in the house is really more like maintaining your home instead of upgrading it. Items like windows, doors, light fixtures, faucets, door hardware, etc., need upgrading and replacing periodically. A walk down the light aisle at your favorite hardware store reveals this could be done on a budget. Nevertheless, there’s nothing more gross looking than a brass light fixture that’s chipping and rusting.
 
Keeping up with the Joneses
 
At some point you have to look at what the neighbors are doing and keep up or you’ll lose out. If everyone in the neighborhood is ripping out the old and installing the new (kitchen, bath, carpet, doors, etc.) then you may be forced to do the same thing long before you’re thinking of putting your home on the market. My wife and I are facing that right now with the kitchen. It’s starting to show its age, which means before we put the house on the market in a few years, if I want the best buyer (or any buyer for that matter) the kitchen cabinets need an upgrade.
 
Redo, Remodel, Relax
 
As you look around the house, making your list of things to change before putting the house on the market, remember to create some time to enjoy your new digs before selling the place. If a sale is on your horizon and you must redo the landscaping before putting the house on the market — do it early so you can drive home to the professionally designed flowerbeds and floral creations a few months or years before selling it to someone else.
 
While you want to repair, paint, remodel and add on to your house because it adds value to your home, every homeowner should especially do it because they want to enjoy the changes as well.
 

by M. Anthony Carr
Resource: from http://realtytimes.com/rtcpages/20061020_toomuchfix.htm

FSBO Tips: Maximize Your Home’s Value When YOU Sell

June 12th, 2007 by julia

Whether you live in a more expensive or less expensive neighborhood, you can differentiate your home from others by incorporating nice finishes and design elements which give the home style and personality. Be creative with the space you have.

boost home price

Finishes which add to the home’s value and personality include solid, high-quality windows and doors and higher ceilings, as well as interesting exterior details such as pergolas, awnings and landscaping. One of the hottest trends right now is the outdoor room. It’s generally a room that is open-air and substantially covered. Many people are using fire pits and water features to create a charming outdoor environment. What’s fueling the popularity of the outdoor room is that people are entertaining at home again.
Another tip: Create a great backyard space with a “pavilion”. How about a very modern structure for your backyard?

pavillion

I came across this idea today when reading a post about the Pavilion by Richard Schultzon on EquityGreen blog, “Definitely cool looking…done right, you could even add a little value to the house.” Americans are spending more time outdoors, and it’s a trend reflected in our outdoor spaces. So leave the dinosaurs in storage and make that backyard the upscale, up-to-date, uptown gathering place it should be. It may mean a big raise in neighborhood social status and, if that doesn’t convince, a jolt in your home’s resale value. Easy to set up pavillions are available from high-end designers like Schultz, through his company. No pavillion? Let hedges, water features, or flowering vines climbing lattice define your space, and your furniture will do the rest. Then, when your indoor summer gathering gets too heated up, just tell your guests to take it outside.

Another key central home area for entertaining is the kitchen. Seeking to modernize and personalize their kitchens, homeowners are adding new flooring, solid surface countertops, cabinetry, appliances and center islands.

It doesn’t make any difference how large or small your kitchen is, people who come into your house will hang there. It’s so important that the kitchen be a warm, inviting place. Tip: The rule of thumb if you’re remodeling kitchen space is fifteen percent of the value of the home. That figure is approximately ten percent of the home’s value for master bath renovation, according to national guidelines.

When it comes to updating flooring the trend has been away from carpet. Most people are choosing hard wood flooring, tile and laminate. Laminate is like the third party because it’s durable and has the look and feel of wood but none of the maintenance problems.

With the change in the economy over the last few years and the appreciation of home values in the market, people are either trading up or remodeling their homes. People are upgrading their homes by about 25% more. When you look at the values of the homes, you can understand why they’re choosing to maximize their values.

Tip: When you’re redoing a home and putting money into flooring and furniture, use a neutral palate because if you get bored you can add splashes of color in other ways. Neutrals include greens and beiges and not only the walls but the main piece of furniture should also be neutral but very textured, and then you can easily change the look with new accents and accessories.

The trend in tile flooring is large tiles. People are under the impression that small tiles should be used in a small room; but less grout lines are easier to keep clean and the look is more spacious. Tip: The rule of thumb is a minimum of three tiles across an area should determine the size, and putting tiles on the diagonal visually expands the space.

Other tips include using paint colors ranging from deeper to lighter in the same spectrum such as cool colors (water colors or blues and greens) or warm colors (earth colors like reds, greens, tan and khakis) and de-cluttering before you show your home.

Tip: If you have collections, put them in one spot like a table, shelf or mantel, and use different frames for photos.

Tip: Warp Your Room
warp your room

The wallpaper you see in the above picture is not an artist’s rendition of a hallucinogenic experience; it’s actual wallpaper from a German company called Surrealien. I read about these magic wallpapers on Inman’s blog yesterday in the following post and decided to add it as a tip for those who is looking for maximizing home’s value. So how it works. German custom-made warping wallpaper technology accounts for fixtures and frames in the room and then warps the wallpaper pattern around it. You need to send them a detailed technical plan of your room, including doorframes, hangings and outlets, and the company then sends you back specially designed wallpaper. The patterns wrap around objects in the room, giving your crib a unique look. How wicked is that? You decide.

Home Prices Fall - Worst drop in 18 years

June 12th, 2007 by julia

Economists predict decline in home prices in 2007. The National Association of Realtors said it now sees the median price of existing homes sold falling 1.3 percent this year. That’s almost twice the 0.7 percent drop forecast just two months ago, and is worse than the 1.0 percent drop in prices it estimated in May.
 
prices fall
“Overall housing levels are historically strong, but sales remain sluggish compared to the recent boom,” Lawrence Yun, the Realtors’ senior economist, said statement in the latest forecast. “Home sales will probably fluctuate in a narrow range in the short run, but gradually trend upward with improving activity by the end of the year.”
 
I read about it on CNN, here’s the source of the article So is the housing slump really that bad?
 
Just came across another post on a real estate blog that says home prices continue to fall: “Prices are down 1.5 percent in 10 major cities in the past year, the fastest decline in 13 years.” Indeed, the Crazy market…

Video Tips to sell your home

June 12th, 2007 by julia

Money magazine has some useful tips on how to help you sell your home.
video tips
Play Video

Enjoy!

Home Staging: Say NO to Empty Rooms. Learn WHY

June 8th, 2007 by julia

5 reasons it’s a bad idea to leave rooms empty when showing your house:

 
1. People don’t buy houses, they buy homes.
 
2. It’s hard to understand how large a room is when there’s nothing in it as a reference point.
 

3. People can’t visualize how furniture will fit in an empty space and if they’re unsure, they don’t buy.
 
4. When a room is empty prospective buyers focus on negative details instead of falling in love with the overall space. Instead of looking at the flow of one room to another, they get bogged down in questions like: Is the drywall smooth? Will those bumps in the carpet come out? How come the closet doesn’t have a hanging bar yet? Why doesn’t that molding fit perfectly? How come the light switch is in the middle of the wall?
 
5. When a house or even a few rooms are empty prospective buyers can get distracted from looking at the house. Instead of focusing on whether this is the home for them, they may be busy wondering: Is this a divorce? Have they left town? Are they selling because they have money problems? This train of thought will take them where you, as a vendor, don’t want them to go! They’ll start thinking, “maybe I can put in a low ball offer since the seller might be desperate.”
 

What is Home Staging?

June 8th, 2007 by julia

Have you ever heard about home staging? Actually I like the British English variant more - House doctoring :)
 
The goal of staging is to sell a home quickly, and for the most money possible by attracting the most amount of potential buyers. Staging focuses on improving a property to make it appeal to the largest amount of buyers by transforming it into a welcoming, appealing, and attractive product for sale. A STAGED home is a SOLD home.
 
Staging often raises the value of a property by way of reducing the home’s flaws, depersonalizing, decluttering, cleaning, improving condition items, and landscaping. For vacant homes, rental furniture is used to create a living space the buyer could “see” themselves in. Properly executed staging leads the eye to attractive features while minimizing flaws.
 
home staging

Home Staging in US

 
Since the 1970s, real estate professionals have used Staging as a marketing tool in the US and Canada. Not until the 1990s did staging became a separate endeavor adopted by professional designers and decorators and home based career seekers. More recently, the trend of do-it-yourself home staging has become widely popular, as many books have been published on the subject. Staging is viewed by some as a necessary step taken prior to selling a home, and many real estate professionals and home sellers alike hire a professional Home Stager to stage their homes prior to sale. Statistics show that it makes a dramatic difference on the amount of days a property is on the market and how much it sells for.

 
Home Staging in UK
 
In Britain Home Staging had been a relatively new concept but the techniques have been televised by Californian home stylist Ann Maurice in the popular television show House Doctor on Five.

Make Your Home Look Like a Million Bucks

June 8th, 2007 by julia

1. Make “Less is More” Your Mantra
 
minimalist

 
A cluttered look comes from too much furniture. People tend to line their walls with furniture–one piece after another. Take a hard look at what you have and ask yourself what you can live without. You really only need two pieces of furniture per wall: A bed and a nightstand, say, or a dresser and a chair.
 
Another rule of thumb: If you don’t use it regularly, lose it. While you’re doing this sometimes painful pruning, remind yourself that every square foot you free up is prime real estate.
 
2. Make a Splash with Color
 
red
 
Painting is the cheapest, easiest way to give your home a new look. Even if you were weaned on off-white walls, take a chance and test out a quart of paint in a warm, neutral hue (you can always paint over it if you don’t like the effect).
 
If you’re too timid to whip out the paintbrushes, add punch with richly colored accessories, pillows, and throws. Bonus: When seasons change or you’re ready for something new, these couldn’t be simpler to switch out.
 
3. Let the Sun Shine In
 
Window-treatment tips: If windows are narrow, extend curtain rods a foot or so on each side to suggest width. If your ceilings are low, hang rods right at the ceiling line and consider window treatments with vertical stripes to create the illusion of height.
windows

Home Staging Helps Sell Your House Faster

June 8th, 2007 by julia

A picture is worth a thousand words:
 
before

 
Home staging is the process of preparing a home for sale, with the goal of getting the most money in the shortest amount of time possible. Home staging is proven to work - if it didn’t, builders wouldn’t spend thousands of dollars decorating model homes.
 
Most buyers decide in the first 30 seconds whether a house is right for them. That is the time a seller has to capture their interest, and staging your home will help maximize the impact of those seconds to ensure a quick sale!
 
It is crucial to stage your house BEFORE you list, so you can impress buyers the first time they visit. Otherwise, they may not come back a second time.